From the founder

Writing

Notes on capturing what customers say and finding it again when it matters. Written by the founder, from building Crossroad and using it. Every post is also available in Dutch.

Customer conversations

Where did that quote go? Customer conversation notes that answer back

A simple system for keeping what customers say, in their own words, and finding it six months later with the source attached.

· 7 min readRead the post →
Comparison

Dovetail, Notion, a spreadsheet, or Crossroad: where should a founder keep customer conversations?

An honest comparison for one person or a small team. What each option is good at, roughly what it costs, and the moment to switch.

· 8 min readRead the post →
Customer interviews

The Mom Test, six months later: a note template you can still use

You asked the right questions. Here is how to write down the answers so they are still evidence half a year on, not memories.

· 6 min readRead the post →
Walkthrough

Asking a demo workspace three questions, with receipts

A walkthrough of the demo workspace. Real questions, the answers that came back, and what a citation actually buys you.

· 7 min readRead the post →

Ask it yourself,
right now.

The demo workspace is open: six questions ready to go, or type your own. No account needed.